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How to Create a Video that Goes Viral

Ever wondered about the secrets of creating a viral video? Viral videos have a foundation in quality content, Laura McLeod writes on the Business 2 Community site. To increase a video's chances of going viral, target a specific audience, use an emotional hook, offer value to the viewer, stand out from the crowd and have a solid marketing plan, she writes.

Influencers Get Real on Instagram

An article in The Atlantic online notes that Instagram influencers have spent the past several years perfecting masterful shots of everything from perfectly staged avocado toast and lattes to beautiful, photo-worthy restaurant bathrooms, but that look of perfection is going out of fashion. Today's younger influencers are opting for a more authentic vibe with unfiltered and even low-production photos, longer captions and the sharing of money-making ideas, all of which appear to be resonating with viewers. It will be interesting to see if this style of posting spills over into Facebook, Snapchat and other apps popular with teens. Experts have consitently made note of the tendency for adults and teens to only post about the perfect aspects of their life, which can often make others feel dissatisfied or feeling that their lives don’t measure up. This trend could potentially counteract those negative feelings.

Libraries Find Social Media Useful to Reach New Audiences

Libraries from New York City to England and Singapore are using social media platforms such as Twitter, Instagram and Snapchat to overcome the stereotype of being stuffy, dusty places, and boost engagement among patrons and entertain book lovers. In one example, the New York Public Library gained 100,000 Instagram followers after launching "Insta Novels," Marguerite Reardon writes for CNET. Insta Novels are digitized versions of classics designed for teens to be read on a smartphone. Lewis Carroll's Alice in Wonderland was the first classic to get the treatment.

 

Two Internets?

Should there be a separate Internet for children?  Conor Friedersdorf’s article in The Atlantic reminds parents that the Internet is “a place where the violence is more graphic than any R-rated movie, the sex is more salacious than any strip club, and the bullies get 24-hour access to kids’ bedrooms.” He proposes instead a “youth net” for kids younger than 15, with content similar to a PG movie and where decisions about content moderation are made with children in mind, freedom of speech is not paramount, and everything is delivered on special youth friendly devices. Social media apps like Facebook, Instagram and Youtube would all be banned and would be seen as the equivalent of getting a drivers license. What are your thoughts?

Mueller Report: Russians Relied On US Social Media For "Trolling"

Special counsel Robert Mueller's recently released, 400-page report includes details regarding Russia's Internet Research Agency (IRA) and its coordinated use of Twitter, Facebook and Instagram to reach millions of Americans leading up to and after the 2016 presidential election. IRA-controlled online accounts were used to coordinate rallies, push deceptive memes and posts, and interact with influential conservatives in an effort to impact political conversations and fuel social divisions worldwide. These finding are perhaps the best case made yet for digital literacy classes to include misinformation in their curriculum.

Social Media Use Remains Unchanged

It looks like privacy concerns are not chasing away social media users, according to Mashable .The share of adults in the United States on Facebook, LinkedIn, Twitter and Pinterest has remained basically unchanged since 2018, according to a Pew Research Center report, even though consumers have voiced concerns in other Pew studies regarding data privacy and censorship. YouTube won the popularity contest with 73% of overall users, while younger demographics favor Instagram and Snapchat.

App Helps Manage Privacy on Social Media

As reviewed in The Verge, the new privacy app “Jumbo” on Apple’s iOS is designed to take the guesswork out of user data protection protocols on social media sites. Although some social media sites have restrictions on what the app can do, Jumbo can help manage your privacy on Twitter, Facebook, Alexa and Google search, and plans are afoot to add Tinder and Instagram. So how does it work? For example, connect to your Twitter account, and Jumbo will delete tweets from the time frame of your choosing, let’s say after a month. Your Twitter password is saved to the iOS keychain, not Jumbo itself — part of the company’s effort to collect as little data about its customers as possible. The app is currently free, but eventually we all may end up paying to protect what little is left of our privacy.

Facebook CEO Calls for More Internet Regulation

Facebook founder and CEO Mark Zuckerberg calls for more Internet content regulation in a recently published op-ed in The Washington Post. He urges new governance pertaining to "harmful content, election integrity, privacy and data portability." He also says that “By updating the rules for the Internet, we can preserve what's best about it -- the freedom for people to express themselves and for entrepreneurs to build new things -- while also protecting society from broader harms." Check out these rules for keeping safe on Facebook on the WikiHow site.

Google Docs Being Used to Skirt Social Media Bans and Cyberbully

Lifehacker reports that some students are using Google Docs to bypass social media bans at school and, increasingly, to engage in bullying. Google Docs, a seemingly innocuous (and approved by most schools) tool for writing and sharing work and photos is being hijacked for popularity polls, memes and much worse, and most parents have no idea that this school approved app could be used this way.  The parental-control mobile app, Bark, reports more than 60,000 cases of bullying via Google Docs.

Instagram More Relevant than Facebook for Gen Z

Generation Z (roughly those born between 1995 and 2015) connects much more with Instagram than Facebook, some of them even having multiple Instagram accounts, Taylor Lorenz says in an article in Digiday . "Influencers are here to stay," she says, and points to the powerful engagement influencers have with followers, making  Gen-Z the latest object of marketer fascination. Teens use digital media in a very different way than other generations, even having their own language, and there are clear differences across generations when it comes to the Internet and social media consumption.

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